March 14, 2018
Photo by David M. Benett/Dave Benett/WireImage
The Electoral Justice Project launched their second campaign dedicated to increasing the black vote during the opening weekend of A Wrinkle In Time. The film hit theaters on March 9.
The organization, a branch of the Black Lives Matter movement, fights for the advancement of black people in America. They previously launched the #WakandaTheVote campaign where they registered more than 1,000 people to vote at screenings of Black Panther during it’s opening weekend.
Following the success of their first campaign, activists decided to launch the same type of campaign for the Ava DuVernay film, which made $33.3 million during it’s opening weekend. The organizers created a step-by-step guide for those who wanted to get involved with registering people to vote at screenings.
#WrinkleInTime premieres next week. Like young #MegMurray we have plans to save our families from the darkness. Join us as we #WrinkleTheVote so we can #BeAWarrior at the polls! Text WARRIOR to 91990 to get started pic.twitter.com/UzLmRhR67u
— Mvmt 4 Black Lives (@mvmt4bl) March 2, 2018
The initiative event caught the director’s attention.
— Ava DuVernay (@ava) March 10, 2018
The campaign did not end with opening weekend, and is still registering people to vote. One of the creators of the movement, Kayla Reed told Blavity, “We plan to register parents, teachers, babysitters while also exemplifying how young people can be engaged in the political process.”
The activists realized that both black-directed films movies would draw large crowds of African-Americans on their opening weekends, and utilized the opportunity to make an impact.
TELL US: Will you join the campaign to #WrinkleTheVote?