by TV One
March 1, 2018
TV ONE’S PREMIERE OF THE AUTOBIOGRAPHICAL SERIES UNCENSORED EARNS #1 SPOT ON AD-SUPPORTED CABLE AMONG AFRICAN-AMERICAN VIEWERS ON SUNDAY AT 10PM
TV One’s premiere night, with episodes of Unsung: Silk and Uncensored: Tiffany Haddish, delivered a combined reach of 1.4 Million Total Unique Viewers 2+
SILVER SPRING, MD – March 1, 2018 – TV One’s back-to-back premieres of the autobiographical series UNCENSORED: Tiffany Haddish and Unsung: Silk on Sunday, February 18, 2018 ranked among the Top 5 telecasts on Ad-supported Cable in primetime among African-Americans, ranking #4 and #5, respectively (P25-54 & W25-54). Both shows delivered a combined reach of 1.4 Million Total Unique Viewers 2+ for the night.
The premiere of Unsung: Silk kicked the night off, earning a .45 P25-54, and .63 Household rating from 9 p.m. to 10 p.m. ET (L+3). The series debut of UNCENSORED: Tiffany Haddish, grew over its Unsung lead-in with a .48 P25-54 and .75 Household rating from 10 p.m. to 11 p.m. ET (L+3). Additionally, UNCENSORED: Tiffany Haddish took the #1 spot on Ad-supported Cable in its 10pm-11pm timeslot, delivering a 2.77 AAP25-54 rating. The premieres drove TV One to rank among the Top 5 cable networks in Primetime for the night among African-Americans: P25-54 & P18-49 (#4 for both) & W25-54 & W18-49 (#3 for both).
“As the first project that I have developed and green lighted, I am extremely proud of what the team has accomplished with the success of our new series UNCENSORED,” said General Manager, Michelle Rice. “We were hoping UNCENSORED would be a big hit because it checked all the right boxes — great stories, authentic voices and extraordinary people.”
Through first-hand accounts, interviews with family and friends, and archival footage, each episode of TV One’s signature series Unsung sheds much-deserved light on some of the most influential and talented R&B, soul, funk, hip hop, disco, and gospel artists of the last 30 years. Also featuring Deborah Cox, Avant, Shirley Caesar, Blue Magic, Brand Nubian, Trick Daddy and Lost Boyz, season 12 of TV One’s critically acclaimed and award-winning Unsung uncovers the personal triumphs and struggles of these musical legends.
In its first season, UNCENSORED dives deep into the lives of your favorite personalities as they reveal secrets to their success, obstacles they’ve faced, and how they manage this new world of social media that has helped but sometimes haunted their careers. The 10-episode autobiographical series gives unprecedented access to stars of film, television, music, and pop culture, including La La Anthony, Snoop Dogg, Nia Long, NeNe Leakes, Charlamagne Tha God, Le’Andria Johnson, and more as they personally reveal their own stories, in their own words, in the places their stories unfolded.
CONNECT WITH US on social media using the hashtags #REPRESENT, #UNSUNG, and #UNCENSORED.
ABOUT TV ONE
Launched in January 2004, TV One serves 59 million households, offering a broad range of real-life and entertainment-focused original programming, classic series, movies and music designed to entertain and inform a diverse audience of adult black viewers. The network represents the best in black culture and entertainment with fan favorite shows Unsung, Rickey Smiley For Real, Fatal Attraction, and The NAACP Image Awards. In addition, TV One is the cable home of the blockbuster television drama Empire. TV One is a wholly-owned subsidiary of Urban One, Inc., formerly known as Radio One, Inc. [NASDAQ: UONE and UONEK,www.urban1.com], the largest African-American owned multi-media company primarily targeting Black and urban audiences.
Source: Nielsen (L+3 data). Further qualifications available upon request.