Black-Owned, Vegan AND Sold In Target: Meet Melissa Butler, Founder of ‘The Lip Bar’

by Ellyce Ferguson

March 1, 2018

Photo by Michael Desmond/ABC via Getty Images

It’s Women’s History Month, and Black girl magic is starting it off strong!

Melissa Butler makes history with her lipstick line, The Lip Bar, becoming the first Black-owned vegan brand sold at Target. If she seems familiar, it’s probably because the Florida A&M graduate appeared on Shark Tank in 2015, where her product was outrightly rejected! Check out the clip below.

“The chances of this becoming a business is zero,” she was told in the video. The 31-year-old Detroit native is getting the last laugh! Butler’s business is flourishing, and her products are currently sold in select Target stores. The entrepreneur’s vegan and cruelty-free products will expand to 100 more Target stores this spring. Additionally, The Lip Bar also celebrated it’s 6th anniversary last week!

Butler is also a member of Delta Sigma Theta Sorority, Inc. You might remember the photo that went viral last year of her line “Tite” celebrating their 10 year Delta-versary.

The former Wall Street financial analyst was frustrated that women like her weren’t being widely represented in the beauty industry, and decided to make a change. “Everyone deserves to have representation. Without it, we are left seeking validation,” Butler said in a statement about the lipstick line.

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