Broken Engagements: Celebrity Couples That Never Made It Down The Aisle
13 photos Launch gallery
January 2, 2018
Photo by Phillip Faraone/Getty Images for Ciroc
After announcing DJ Khaled as their new social media ambassador, shares of Weight Watchers rose almost 6%. The company said Khaled will document his progress on social media as he completes the WW Freestyle weight-loss program. Watch his five-part announcement below.
https://www.instagram.com/p/Bdar8ANlxku/?taken-by=djkhaled
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So why Khaled? It’s pretty simple. His following on social media. The 42-year-old producer has 3.92 million followers on Twitter, 8.9 million followers on Instagram and reportedly gets 3 million to 4 million views per Snap on Snapchat.
The WW Freestyle program was launched last month with a campaign featuring Oprah Winfrey.
https://www.instagram.com/p/BdKv_XGF6Ux/?hl=en&taken-by=weightwatchers
The talk show maven holds a 9.87 percent stake in Weight Watchers. And since investing in the company in 2015, she’s made a reported $300 million.
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