The DJ Khaled Effect: Weight Watchers Has A New Face

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After announcing DJ Khaled as their new social media ambassador, shares of Weight Watchers rose almost 6%. The company said Khaled will document his progress on social media as he completes the WW Freestyle weight-loss program. Watch his five-part announcement below.

So why Khaled? It’s pretty simple. His following on social media. The 42-year-old producer has 3.92 million followers on Twitter, 8.9 million followers on Instagram and reportedly gets 3 million to 4 million views per Snap on Snapchat.

The WW Freestyle program was launched last month with a campaign featuring Oprah Winfrey.

The talk show maven holds a 9.87 percent stake in Weight Watchers. And since investing in the company in 2015, she’s made a reported $300 million.

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