Account Director (Chicago, IL)

by kmooretvone

September 5, 2017

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SUMMARY:

The Account Executive is responsible for achieving national advertising revenue targets through direct sales to accounts in his/her assigned advertisers, agencies, and territories.

RESPONSIBILITIES:

  • Communicate the value and brand strength of the TV One Network to advertisers and agencies
  • Create compelling presentations that convey the benefits and features of TV One programming and the TV One viewing audience
  • Proactively keep clients informed of pertinent account and network information, as well as marketplace conditions
  • Make in-person visits to advertisers, agencies and any other applicable entities to drive revenue
  • Carry out the entire sales process from initial contact to deal close
  • Generate revenue through new account development and existing account growth
  • Respond to requests for proposal
  • Implement approved advertising sales strategies as set forth by sales management
  • Build and maintain exceptional relationships with advertisers and agencies
  • Monitor trends in African-American consumption practices that may impact the overall business
  • Remain up to date with client strategies and campaigns
  • Remain current with competitive networks
  • Remain accountable for servicing specific advertising accounts
  • Partner with research to aid in the sales process
  • Manage added-value agreements for advertisers
  • Stay current with TV One’s ratings performance and programming

 

KNOWLEDGE/SKILLS/ABILITIES:

  • Strong knowledge of cable industry, and in particular as it relates to African-American demographics
  • Proficiency in Microsoft Word, PowerPoint, and Excel
  • Strong verbal and written communication, negotiation and presentation skills
  • Knowledge of project management methods and techniques
  • 20-30% domestic travel
  • Legal right to work in the United States

EDUCATION AND/OR EXPERIENCE:

Bachelor’s degree or equivalent experience and minimum 4+ years national advertising sales or equivalent sales experience.

 

Indicate your acceptance of the duties and responsibilities of the Account Executive by signing your name below.

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