If you were wondering if Kanye West has fallen off, the answer is yes — at least according to new market research. According to E-Poll Market Research, ‘Ye’s popularity has taken a nose dive in the last six months. If you’re wondering, yes, that’s around the time he went public with his relationship with Kim Kardarshian. Yes, the research picked up on the coincidence.
Read the report via HuffPost and boo, hiss accordingly (if you share that sentiment anyway…I don’t):
According to data analyzed from E-Poll Market Research, which assigns stars an "E-Score" to measure their marketability, West’s fragile popularity has indeed made a southbound U-turn in the past half year. West first stepped out with his new girlfriend in April 2012. A coincidence? Likely not.
"He was starting to bounce back from [the 2009 VMA incident with Taylor Swift]," E-Poll Senior Director of Marketing and Communications Randy Parker told the Huffington Post.
"There does appear to there is some sort of fallback or blowback from him hooking up with Kim. One of the things we measure is an attribute called ‘Overexposed’. We find that people use it as a general way of saying, ‘I’ve had it with you. You’ve just gone a little too far.’ I’m guessing his overexposed score is quite high."
Indeed, West’s "Overexposed" attribute currently stands at a robust 37 percent. (The average number is 4 percent for celebrities.) One person who is far ahead of ‘Ye? The future mother of his child. Kim Kardashian’s "Overexposure" quotient lies at a whopping 62 percent.
Maybe the baby and a new album will give him an upswing?
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