45th NAACP IMAGE AWARDS Red Carpet Live Pre-Show & Awards Show Premiere and Encore Airings Garnered 2.1MM Total Viewers 2+ for the Night
SILVER SPRING, MD, FEBRUARY 25, 2014 ― TV One announced today that the 45th NAACP Image Awards is the most watched programming event in the history of the network. Additionally, the 45th NAACP Image Awards Red Carpet Live Pre-Show and the Awards Show premieres are now TV One’s most watched telecasts this broadcast season. Reginald Hudlin and Phil Gurin served as the executive producers of the 45th NAACP Image Awards (telecast from 9 to 11 p.m. EST and 12 to 2 a.m. EST) and the Red Carpet Live Pre-Show (telecast at 8 p.m. EST and at 11 p.m. EST). The production team also included producer Byron Phillips, director Tony McCuin and talent producers Suzanne Bender and Stephanie Sacco. Christina Norman served as the executive producer for TV One.
“As TV One marks its 10th anniversary in 2014, we can’t think of a better celebration than the viewer response to our premiere airing of the NAACP Image Awards,” remarked Alfred Liggins, President and CEO of TV One. “We are pleased to have delivered such an entertaining programing event that clearly resonated with our viewers and was a great inauguration of our new partnership with the NAACP.”
NAACP Image Awards Ratings Highlights:
· #1 Program in TV One History among Total Hhlds (718K) & Viewers 2+ (935K) from 9 p.m. to 11 p.m. EST
· #1 Ad-supported Cable Network for the night among Blacks: Viewers 2+, Hhlds & Females 18+
· #1 Television Network in the 9 p.m. to 11 p.m. time-slot among Blacks: Viewers 2+, Hhlds, P25-54, Females 18+, W25-54
Source: Nielsen Live+SD
FOR TV ONE…IMAGE IS EVERYTHING!
45th NAACP IMAGE AWARDS NIGHT DELIVERS 2.1 MM TOTAL VIEWERS1 AND IS THE #1 PROGRAM IN NETWORK HISTORY!
* #1 Ad-supported Cable Network for the night among African Americans3
* #1 Television Network in the 9pm-11pm time-slot among African Americans4
Source: Nielsen TV Toolbox (Live + SD). Measurement: 02/22/14, P2+ (000), NAACP Image Awards Red Carpet premiere & encore and NAACP Image Awards premiere & encore Gross Impressions from 8pm-2am.1 Measurement: 09/25/06-02/22/14, Hhld (000), TV One historical program telecast ranker (Mon-Sun 6am-6am).2 Measurement: 02/22/14, AA P2+ (000), Cable Network Primetime Ranker (6pm-12am).3 Measurement: 02/22/14, AA P2+ (000), Broadcast & Cable Network Time-period Ranker (9pm-11pm). Further qualifications available upon request.
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Launched in January 2004, TV One (www.tvone.tv) serves more than 57.3 million households, offering a broad range of real-life and entertainment-focused original programming, classic series, movies, and music designed to entertain, inform and inspire a diverse audience of adult Black viewers. In December 2008, the company launched TV One High Def, which now serves 14 million households. TV One is owned by Radio One [NASDAQ: ROIA and ROIAK; www.radio-one.com], the largest radio company that primarily targets Black and urban listeners; and Comcast Corporation [NASDAQ: CMCSA, CMCSK); www.comcast.com], one of the nation’s leading providers of entertainment, information and communications products and services.
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Source: Nielsen TV Toolbox (Live + SD). Measurement: 02/22/14, P2+ (000), NAACP Image Awards Red Carpet premiere & encore and NAACP Image Awards premiere & encore Gross Impressions from 8pm-2am.1Measurement: 09/25/06-02/22/14, Hhld (000), TV One historical program telecast ranker (Mon-Sun 6am-6am).2Measurement: 02/22/14, AA P2+ (000), Cable Network Primetime Ranker (6pm-12am).3 Measurement: 02/22/14, AA P2+ (000), Broadcast & Cable Network Time-period Ranker (9pm-11pm). Further qualifications available upon request.