The Direct Response Account Executive is responsible for achieving advertising revenue targets through direct sales in assigned territories.


  • Carry out the entire sales process from initial contact to deal close.
  • Build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength.
  • Actively prospect for sales opportunities across all TV One Network’s Linear and Advanced TV platforms; including CTV, Cable VOD, OLV, network Apps.
  • Create compelling presentations that convey the benefits and features of TV One Network’s programming, viewing audience, and
  • Deliver Upfront and Network Presentation to advertising partners.
  • Proactively keep clients informed of status of schedules such as potential clearance issues, rates, and marketplace conditions.
  • Make in-person visits to agencies/clients and host virtual prospecting meetings per management’s direction.
  • Generate revenue through new account development and growing existing accounts.
  • Respond to requests for proposals.
  • Implement approved advertising sales strategies set forth by sales management.
  • Monitor trends in African-American consumption practices that may impact the overall business.
  • Remain up to date with client strategies and campaigns.
  • Partner with research to provide clients with syndicated and proprietary data that will aid in maintaining current business and securing new business.
  • Remain current with competitive networks and linear and CTV media landscape.
  • Collaborate with the Integrated Marketing division when appropriate to develop and pitch cross-platform campaigns and sponsorship opportunities.
  • Stay current with TV One Network’s ratings performance and programming by partnering with research department.


  • Strong knowledge of cable industry and in particular as it relates to African-American demographics.
  • Basic knowledge of OTT/CTV media landscape.
  • Proficiency in Microsoft Word, PowerPoint, and Excel.
  • Strong verbal and written communication and negotiation skills.
  • Excellent presentation skills exhibiting executive presence with clear and concise communication.
  • Knowledge of project management methods and techniques.
  • 20-30% domestic travel.
  • Complies with Network and Urban One’s mandatory trainings and adheres to related course deadlines.
  • Legally authorized to work in the United States


Bachelor’s degree or equivalent experience and minimum 8+ years Direct Response advertising sales or equivalent sales experience.

Salary Range:  $80,000 – $100,000 + commission

If interested in applying for the DR Account Executive position, please click the “Apply Now” button below and attach your resume to the email pop-up box 

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