February 23, 2018
Photo by Bertrand Rindoff Petroff/Getty Images
Will and Jaden Smith are collaborating, but it’s not on the big screen! The father and son founded an eco-friendly water company called “Just” and announced they are releasing a new line of flavored waters in March!
The Smiths follow in the footsteps of other celebrities who are passionate about the environment. Wyclef Jean designed a line of eco-friendly boots in 2009, with the proceeds donated to his Yele Haiti Foundation, and Oprah uses her platform to promote organic living and earth-friendly diets.
Although Will and Jaden created their company in 2015, the duo told Associated Press they wanted wait until it gained momentum on its own before revealing the brand had celebrity backing.
“We did not want this to be a celebrity brand,” said Will. “We’re just about to launch our second product and we felt like there were enough people who already have accepted the brand and it wouldn’t look like celebrities trying to sell some water.”
— JUST water (@JUSTisbetter) January 24, 2018
Jaden has had major accomplishments this year, reaching 100 million streams on Spotify for his song, “Icon,” and the 19-year old is keeping the momentum going with his efforts to save our planet’s resources. Jaden has released various videos discussing climate change, sustainability and renewable resources, and gave a speech on how he’s working to save our planet at the Environmental Media Awards in 2016. Check out the video below!
The Smiths are on a mission to save the world, and we can’t wait to see what they come up with next!
TELL US: What do you think about their eco-friendly water company?