H&M Posts Ad Featuring Black Child Wearing “Coolest Monkey In The Jungle” Hoodie

by Olivia Butler

January 8, 2018

Photo by Karol Serewis/Gallo Images Poland/Getty Images

The latest major racially insensitive Marketing error to take the internet by storm comes from H&M. The major fashion retailer posted a photo of a black boy wearing a “coolest monkey in the jungle” hoodie.

According to The Root, following backlash on social media over the weekend, the Stockholm-based clothing giant issued a pithy, lukewarm apology Monday morning for pairing a black child with a known racial slur.

“This image has now been removed from all H&M channels and we apologize to anyone this may have offended,” the retailer told the Daily News.

Celebrities are upset too. Singer The Weekend posted to his Instagram that he will no longer be working with the brand because of this!

#Salute @theweeknd , 🙌🏽🙌🏽 This is the only way they’ll see , when blacks remove there business from @hm , stop shopping there. This is a disgrace! I’m sure they have a Public Relations and Marketing teams. This shit was done on purpose. Wowwwww on so many levels , his is historically the most easiest time ever! Lawddd. ———————————————————– ——————————————————–#iwantthismore #King #royalty #Nike #UnderArmour #strong #health #JrRiskTakers #youthfitness #miami #healthyliving #gymrat #fitness #hustle #wegrind #northmiamifitness #healthyeating #stayfit305 #WhiteAmeriKKKa #kidsfitness #fitnessjourney #blacklivesmatter #HM #racismlives #youtuber #racism

A post shared by RiskTakerFit 💪 JrRiskTakers (@risktakerfitness) on

Meanwhile, a few creative people on the internet have “remixed” the photo to show the boy as a king.

TELL US: What do you think of the H&M photo?

Like TV One on Facebook and be sure to follow us on Instagram and Twitter.

 

MORE BLOGS