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As summer approaches, who wouldn’t go for a dark, crisp, artery-clogging soda?

Like clockwork, the clever folks over at Pepsi made an attempt to remind us of our soda addictions with a new commercial, usually flaunting one of our favorite celebrities. However, this time around something went horribly wrong:

Folks are calling the commercial featuring Kendall Jenner “tone deaf,” where protest is pictured as something trendy and where racism and police brutality can be solved with a simple, generous offer of a Pepsi. Here are some reactions from social media: