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Silver Spring, MD, December 17, 2014 – Radio One Founder and Chairperson Cathy Hughes and Chairman and CEO Alfred Liggins announced today that Bradley Siegel has been named President of TV One. In this role, Siegel will be responsible for overseeing and leading all business and creative aspects of TV One. The cable industry veteran joins the leadership team of the network in its 10th anniversary year with Alfred C. Liggins, III remaining as Chairman and CEO to whom Mr. Siegel will report.
Mr. Siegel is presently Vice Chairman of Atlanta-based UP, which he co-founded with current UP CEO Charley Humbard, and launched in 2004 to 2,700 homes and today is carried in almost 70 million homes. During his tenure, Mr. Siegel oversaw programming and marketing and was also integral to the growth of distribution and advertising sales. In 2012, UP partnered with Magic Johnson Enterprises (MJE) to launch ASPiRE, the new network from Earvin “Magic” Johnson. Mr. Siegel led the team that conceived and developed ASPiRE with MJE and has continued as an advisor to ASPiRE’s management team. Moreover, Mr. Siegel is credited with launching and overseeing UP’s original programming strategy, developing and producing 44 movies as well as reality series and specials, and is the architect of the network’s successful partnership with the American Black Film Festival. Under his leadership, UP, which has emerged as the most trusted, family friendly network in cable, has received 6 NAACP Image Award nominations, an Emmy® nomination and 10 ProMax awards.
Prior to UP, Mr. Siegel was president of Turner Entertainment Networks for Turner Broadcasting System, Inc. (TBS, Inc.). In this capacity, he was responsible for TNT, Turner Classic Movies, Cartoon Network, Turner South, Boomerang, TBS Superstation, WTBS Channel 17, and WCW, as well as Turner Studios. Additionally, Mr. Siegel is credited with creating and launching TCM and Adult Swim. Although Turner Sports did not report directly to Siegel, he was instrumental in signing Charles Barkley and Magic Johnson to long-term deals for “Inside the NBA” on TNT, as well as helping to bring Wimbledon, The British Open and NASCAR to the network.
“After a comprehensive search of a broad and diverse slate of candidates, we are pleased to have identified someone with Brad’s unique balance of industry leadership and engagement with the entertainment, pop-culture and new media savvy audience we serve,” said Radio One Founder and Chairperson Cathy Hughes. “We have every confidence that Brad will organize and lead the TV One team to meet the evolving challenges of today’s media environment.”
“Brad Siegel is an ideal choice to help us build on the success we have achieved at TV One these past ten years,” said TV One Chairman and CEO Alfred Liggins. “His notable career as a top-level executive leading mainstream networks and his tenure with networks targeting African American viewers will be invaluable to us as we continue to grow TV One.” Mr. Liggins added, “The depth of his promotional, brand-building and original programming experience will be advantageous as we continue to define and strengthen TV One’s brand in a constantly evolving media marketplace.”
“I look forward to working in partnership with Alfred Liggins, Cathy Hughes, and TV One executives, as well as Comcast and NBCU to further the strong momentum attained by the TV One team,” said Siegel. “The opportunity to build on the network’s diverse slate of original programming such as the award winning Unsung and popular music reality series R&B Divas LA is awesome and I couldn’t be more proud that TV One is the exclusive home of the prestigious NAACP Image Awards. I am very excited to join the leadership team and help lead TV One to new heights as it enters its next decade.”
Mr. Siegel holds a Bachelor of Arts degree in history with a Minor in art history from Washington University in St. Louis (1979), where he is a member of the National Council of Arts & Science and received the Distinguished Alumni Award in 2000. For the past two years, Mr. Siegel was named to the “CableFAX” 100 list, and in 1997 was honored with the prestigious National Cable Television Association’s Vanguard Award for Leadership. In 1999, he received New York Ensemble Studio Theatre’s Creative Vision Award. Siegel served on the board of directors of UNICEF and Camp Sunshine and currently serves on the board of Emory University’s Center for Ethics.
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