‘Coins Forever’ Begins Production

by PR Staff

September 9, 2021


The Closing Chapter to the Coins Franchise

From left to right: The cast of TV One’s upcoming original film

Coins Forever Essence Atkins, Stephen Bishop, TC Carson, Golden Brooks, Demetria McKinney and Kendrick Cross

(SILVER SPRING, MD) – August 3, 2021 – TV One today announces the final chapter to the Coins trilogy with production underway in Atlanta, GA for its new original film COINS FOREVER. Returning to the Coins franchise includes Essence Atkins (“Ambitions,” “Marlon”), Stephen Bishop (“Imposters,” “Being Mary Jane”), TC Carson (“Living Single”), Kendrick Cross (“Ambitions”) with newly added cast members Golden Brooks (“Girlfriends,” “Hollywood Divas”) and Demetria McKinney (“Saints & Sinners,” “Tyler Perry’s House of Payne”).

Coming this Fall, COINS FOREVER follows after Coins For Christmas and Coins For Love which follows the complicated relationship of Madison (Atkins) and Alec (Bishop).

“Over the years we’ve been happy to have the Coins franchise blossom,” said TV One’s Executive Producer Jason Ryan. “To bring this trilogy to a close is bitter sweet, but we love that viewers have been invested in the development of Alec and Madison’s relationship.”

In Coins For Christmas, viewers watched as single mom Madison finds herself scraping pennies two weeks before Christmas after the IRS freezes her bank account and her boss fires her. While searching for sideline gigs, she’s hired by pro-athlete Alec Darby who challenges the patience of Madison, but is swept away by her strength and tenacity which soon forges a friendship. The sequel, Coins For Love shows a glimpse of hope for the two friends as they begin to follow the path of their dream jobs. As Madison and Alec reconnect and reunite to spark a potential future, both of their exes remerge creating a challenge for them to pursue a budding relationship.

COINS FOREVER, Madison and Alec are flourishing in their careers and begin to explore their romance. However, reality strikes as the two face new distractions and obstacles that threaten to derail the fate of their relationship.

COINS FOREVER cast announced today:

• Essence Atkins as Madison Morris

• Stephen Bishop as Alec Darby

• TC Carson as Hank

• Golden Brooks as Veronica

• Demetria McKinney as Althea

• Kendrick Cross as Demarco

COINS FOREVER is executive produced by Urban One Founder and Chairwoman Cathy Hughes, written by Susan Banks and directed by Tamara Bass, with casting by George Pierre. The film is produced for TV One by Swirl Films, with Eric F. Tomosunas serving as Executive Producer. James Seppelfrick, Ron Robinson and Keith Neal serve as producers. For TV One, Jason Ryan is the Executive Producer in Charge of Production, Donyell Kennedy-McCullough is Senior Director of Talent & Casting.

For more information about TV One’s upcoming programming, including original movies, visit the network’s companion website at http://www.tvone.tv. TV One viewers can also join the conversation by connecting via social media on Twitter, Instagram and Facebook

(@tvonetv) using the hashtag #COINSFOREVER.


Swirl Films is America’s “number one urban film production company,” a full-service film & television production company with over 60 original productions in the past six years, focusing on urban content and programming, independent features and multi-camera productions. Swirl Films is a major content provider for TV One including the original productions: Love Under New Management: The Miki Howard Story (2016), which was TV One’s first ever biopic, starring LisaRaye McCoy, Vanessa Bell Calloway, Darius McCrary, Indirah Khan and Teyonah Parris as Howard. According to the network, the film broke record ratings, undeniably becoming the top original film in the network’s history drawing in 2 million views, resulting in the networks highest ratings week ever. Quickly surpassing those numbers is TV One’s #1 original premiere of all time, When Love Kills: The Falicia Blakely Story (2017), starring Lance Gross, Niatia Kirkland and Tami Roman, directed by actress Tasha Smith. Swirl Films previous production credits for TV One include Born Again Virgin, starring Danielle Nicolet, Meagan Holder and Eva Marcille; Here We Go Again, starring LeToya Luckett, Wendy Raquel Robinson and Kyndall Ferguson; Russ Parr’s award-winning film, The Undershepherd, Hear No Evil and 35 & Ticking (Kevin Hart).


Launched in January 2004, TV One serves 59 million households, offering a broad range of real-life and entertainment-focused original programming, classic series, movies and music designed to entertain and inform a diverse audience of adult black viewers. The network represents the best in black culture and entertainment with fan favorite shows Unsung, Uncensored, ATL Homicide, Fatal Attraction and Urban One Honors. In addition, TV One is the cable home of original blockbuster films including When Love Kills: The Falicia Blakely Story, Love Under New Management: The Miki Howard Story, Bobbi Kristina and The Bobby DeBarge Story. TV One is solely owned by Urban One, Inc., formerly known as Radio One, Inc. [NASDAQ: UONE and UONEK, http://www.urban1.com], the largest African-American owned multi-media company primarily targeting Black and urban audiences.


Yahnnica Tate, 301-755-0020, YTate@tvone.tv