RESPONSIBILITIES:
• Help format and manage quantitative and qualitative research programs and reports for the Network.
• Create and maintain ratings estimates and viewer projections used in the strategic scheduling process and ad sales process.
• Selects best sources and develops research methods that provide the Network with needed data about target markets, ratings and programming.
• Ensures that new market as well as current segments are identified and researched and that appropriate targeted programs are developed for those segments deemed to be important.
• Evaluates and interprets research data, recommends changes to programming content; partners with Scheduling & Acquisitions making recommendations of placement of programming and future acquisitions strategy to enhance TV One’s image.
• Provide analysis and recommendations to increase ratings and optimize the TV One brand.
• Informs senior management of competitive influences that impact TV One’s performance.
• Provides P.R. department with ratings and demographic news to help enhance image.
• Create quarterly reports outlining areas of ratings growth and areas of opportunity.
• Provide support and guidance to research analysts and senior research analyst.
KNOWLEDGE/SKILLS/ABILITIES:
• Strong verbal and written communication and presentation skills
• Strong knowledge in Nielsen and third-party processing including but not limited to NPOWER, Star Trak/Star Media, Galaxy Explorer, Behaviorgraphics
• Experience in ratings forecasting and estimating a plus
• Demonstrated experience in audience segmentation and profiling
• Understanding of consumer research methods
• Familiarity with the use and management of on-line research panels
• Ability to multi-task and work effectively under changing priorities and time constraints
• Knowledge of television, film, and media content of interest to the African-American audience
• Strong PowerPoint and Excel experience (keen ability to summarize data).
• Legal right to work in the United States.
EDUCATION AND/OR EXPERIENCE:
College Degree and 7+ years industry research experience. Proficiency with Nielsen applications and other key research sales tools.
Job Submission Instructions
Apply Now! There are two ways you can apply for a position with TV One:
EMAIL:
You can submit your cover letter and resume to: careers@tv-one.tv
Be sure to include the position title in the subject line of your email.
Any attachments must be in Microsoft Word or PDF.
MAIL:
You can mail your resume and cover letter to:
Attn: Human Resources Department
TV One
1010 Wayne Avenue, 10th Floor
Silver Spring, Maryland 20910
