SUMMARY:
The Account Executive is responsible for achieving national advertising revenue targets through direct sales to accounts in his/her assigned advertisers, agencies and territories.
RESPONSIBILITIES:
• Communicate the value and brand strength of the TV One Network to advertisers and agencies
• Create compelling presentations that convey the benefits and features of TV One programming and the TV One viewing audience
• Proactively keep clients informed of pertinent account and network information, as well as marketplace conditions
• Make in-person visits to advertisers, agencies and any other applicable entities to drive revenue
• Carry out the entire sales process from initial contact to deal close
• Generate revenue through new account development and existing account growth
• Respond to requests for proposal
• Implement approved advertising sales strategies as set forth by sales management
• Build and maintain exceptional relationships with advertisers and agencies
• Monitor trends in African-American consumption practices that may impact the overall business
• Remain up to date with client strategies and campaigns
• Remain current with competitive networks
• Remain accountable for servicing specific advertising accounts
• Partner with research to aid in the sales process
• Manage added-value agreements for advertisers
• Stay current with TV One’s ratings performance and programming.
KNOWLEDGE/SKILLS/ABILITIES:
• Strong knowledge of cable industry, and in particular as it relates to African-American demographics
• Proficiency in Microsoft Word, PowerPoint, and Excel
• Strong verbal and written communication, negotiation and presentation skills
• Knowledge of project management methods and techniques
• 20-30% domestic travel
• Legal right to work in the United States
EDUCATION AND/OR EXPERIENCE:
Bachelor’s degree or equivalent experience and minimum 8+ years national advertising sales or equivalent sales experience
Job Submission Instructions
Apply Now! There are two ways you can apply for a position with TV One:
EMAIL:
You can submit your cover letter and resume to: careers@tv-one.tv
Be sure to include the position title in the subject line of your email.
Any attachments must be in Microsoft Word or PDF.
MAIL:
You can mail your resume and cover letter to:
Attn: Human Resources Department
TV One
1010 Wayne Avenue, 10th Floor
Silver Spring, Maryland 20910
