Introducing Uncle P’s! Master P Offers Alternatives to Aunt Jemima and Uncle Ben’s

by Taylor Handberry Staggers

September 2, 2020

Coming under fire for their racially insensitive images and names, brands Aunt Jemima and Uncle Ben’s recently announced that they would be canceling and rebranding their popular products, respectively. However, Master P says he’ll do you one better! The rapper and entrepreneur announced new pancake and rice products under his Uncle P’s Louisianna Seasoned brand.

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The entrepreneur told CNN that he had always assumed brands like Aunt Jemima and Uncle Ben's were Black-owned. It wasn't until recently, when some brands began to be phased out for perpetuating harmful racial stereotypes, that he learned about their problematic histories — and decided to do something about it. His new line of "Uncle P's Louisiana Seasoned" food products includes rice, beans, grits, pancake mix, syrup and oatmeal. A portion of the profits will go towards educating inner city kids and assisting elderly people in Black communities across the United States. "When you look at Aunt Jemima and Uncle Ben, a lot of those products are mockeries of African-American people and couldn't even feed our communities. With Uncle P, the more we make, the more we give. When you doing right, blessings keep coming! No idea is a whack idea. Get you some product @askfly1

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These new products add to the growing food-based offerings created by the Louisiana native. He has already launched an instant noodle and seasoning brand called Rap Noodles along with a chip and pop-corn brand, Rap Snacks. Both feature famous rap artists on the packaging.

Master P has always stressed the importance of keeping the Black dollar within our community and supporting black-owned businesses.

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