by TV One Staff
October 10, 2017
Photo Credit: Dove body wash commercial
Earlier this week, Dove went under fire for releasing an ad selling body wash that made more than a few of us raise an eyebrow.
Initially when the ad caused an uproar, only a portion of the commercial was shown: A woman with a dark skin complexion taking a t-shirt off and becoming a fair-skinned Caucasian woman. After more research, a full version surfaced featuring a woman with a medium complexion appearing after the fair-skinned woman–which to some, became less alarming:
Once negative reactions were received about the ad, the home goods brand went into apology mode:
An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused.
— Dove (@Dove) October 7, 2017
— Dove (@Dove) October 9, 2017
Racist or not, this ad is indicative of a larger problem: Were any of us (and by us, I mean Black) at the table when this concept/execution was presented? If so, were they comfortable enough to blow the whistle? It doesn’t seem like it. Diversity Inclusion should have a say when it comes to these kinds of decisions.
Also, doesn’t Dove make chocolate as well? We won’t EVEN go into the irony of it all.
Overall, Black Twitter was unforgiving and made their disapproval known on the interweb via #DoneWithDove:
— jonalisa (@jonalisag) October 8, 2017
African Black Soap is better for your skin than Dove anyway #DoneWithDove
— PASSIONE 👑 🇹🇹 (@look2good) October 8, 2017
— ari 💕 (@ariedward_o) October 8, 2017
TELL US: Are you #DoneWithDove or is this blown way out of proportion?