JAY-Z has the ability to make things that we thought were once cool, uncool.

Like most artists whose star power gives them influence, JAY-Z’s influence is worth its weight in gold. In fact, he’s already spoken out against certain fads like men’s skinny jeans and artists using auto tune in hits like Swagga Like Us and D.O.A (Death of AutoTune). On his latest album, he turned his attention to “money stack phones,” deeming another trend not-cool.

Not exactly sure what a money stack phone is? See the below examples:

In response to JAY-Z’s latest “cool rule,” actor and rapper Lord Jamar started what is now the #bookphonechallenge where instead of holding up large sums of money to your ear, you hold up stacks of your favorite literature. Even better, your favorite Black literature.

#LordJamar starts the #BookPhoneChallenge. Thoughts? ?? (Via @lordjamar) @worldstar #WSHH

A post shared by Worldstar Hip Hop (@worldstar) on

Good! Maybe this new trend will inspire kids to read more.

TELL US: Will you be indulging in this new challenge? If so, with which books?

Black Nerds Before “Atlanta”
7 photos