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For a few days now we have been scratching our heads about those weird subliminal ads with “4:44” on them. Many people just assumed that Jay Z had a new album coming.

It has just been revealed that Jay Z has NOTHING to do with the ads, but Mahershala Ali, Lupita Nyong’o, and Danny Glover sure do.

According to reports, Sprint CEO Marcelo Claure tweeted out a message, along with a slightly different cut of the 4:44 ad. His tweet mentioned that Sprint and TIDAL would be teaming up to bring exclusive content TO TIDAL customers including 4:44—which seems like a movie where Ali plays  a boxer:

TELL US: What are your thoughts on this “film?” Will you be subscribing to TIDAL to get the exclusive?

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