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SUMMARY:

The Account Executive is responsible for achieving national advertising revenue targets through direct sales to accounts in his/her assigned advertisers, agencies, and territories.

RESPONSIBILITIES:

  • Communicate the value and brand strength of the TV One Network to advertisers and agencies
  • Create compelling presentations that convey the benefits and features of TV One programming and the TV One viewing audience
  • Proactively keep clients informed of pertinent account and network information, as well as marketplace conditions
  • Make in-person visits to advertisers, agencies and any other applicable entities to drive revenue
  • Carry out the entire sales process from initial contact to deal close
  • Generate revenue through new account development and existing account growth
  • Respond to requests for proposal
  • Implement approved advertising sales strategies as set forth by sales management
  • Build and maintain exceptional relationships with advertisers and agencies
  • Monitor trends in African-American consumption practices that may impact the overall business
  • Remain up to date with client strategies and campaigns
  • Remain current with competitive networks
  • Remain accountable for servicing specific advertising accounts
  • Partner with research to aid in the sales process
  • Manage added-value agreements for advertisers
  • Stay current with TV One’s ratings performance and programming

KNOWLEDGE/SKILLS/ABILITIES:

  • Strong knowledge of cable industry, and in particular as it relates to African-American demographics
  • Working knowledge of digital video advertising
  • Proficiency in Microsoft Word, PowerPoint, and Excel
  • Strong verbal and written communication, negotiation and presentation skills
  • Knowledge of project management methods and techniques
  • 20-30% domestic travel
  • Complies with Network and Urban One’s mandatory trainings and adheres to related course deadlines.
  • Legal right to work in the United States

EDUCATION AND/OR EXPERIENCE:

Bachelor’s degree or equivalent experience and minimum 4+ years national advertising sales or equivalent sales experience.

 

If interested in applying for the Account Executive position, please click the “Apply Now” button below and attach your resume to the email pop-up box 

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