Coordinator, Social Media (Silver Spring, MD)

by TV One Staff

January 8, 2016

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SUMMARY:

The Social Media Coordinator is responsible for creating executing social media plans, populating social media platforms on a daily basis, monitoring and encouraging fan engagement, and tracking trends in the social media space to ignite new ideas for TV One’s social media platforms.

 RESPONSIBILITIES:

  • Encourage fan engagement and attachment by creating, curating and publishing social content on Facebook, YouTube, Twitter, Tumblr, Pinterest, Instagram and other emerging social platforms.
  • Execute social media plans from strategy and ideation through execution and publishing, working in partnership with social media team lead.
  • Establish brand voice for brands in the social space. Must be a good creative writer with flawless grammar and spelling.
  • Collaborate with Interactive One (sister company) to share social media priorities and create content for social media that will resonate with TV One’s social audience.
  • Create and maintain social media editorial calendar, under the direction of social media team lead.
  • Monitor trends in social media and supply ongoing intelligence for social media, emerging technology and marketplace trends.
  • Provide support for social media campaign implementations and media buys.
  • Analyze social data; translate metrics and data into actionable and relevant insight.
  • Proactively gather competitive information.
  • Assist with various ad hoc analyses.

KNOWLEDGE/SKILLS/ABILITIES:

  • Must have exceptional verbal and writing skills, including flawless written grammar.
  • Must possess outstanding attention to detail.
  • Must have superior organizational skills.
  • Must be digital and social media savvy; active personally-managed presence on social media platforms
  • Extensive knowledge of Facebook, Twitter, Tumblr, Instagram, YouTube, Pinterest, Snapchat, Periscope, and blog/microblog platforms.
  • Intimate knowledge of web culture, trends and new media.
  • Strong creativity and enthusiasm.
  • Understanding of digital content creation and production
  • Knowledge of/Passion for Entertainment and Media Industry
  • Strong analytical skills; the ability to digest and decipher data.
  • Strong communication skills.
  • Strong project management, organizational and multi-tasking skills.
  • Good judgment, problem-solving, critical thinking and decision-making
  • Ability to be flexible and adjust to occasional changes in work schedule as workload demands.
  • Ability to manage multiple priorities while delivering high-level results.
  • Must be able to work effectively and efficiently in a high volume, fast paced environment.
  • Ability to partner effectively with a variety of departments (Ad Sales, Affiliate Sales etc.) on a number of initiatives.
  • Possess energy and enthusiasm, and demonstrated ability to work collaboratively.
  • Legal right to work in the United States.

 EDUCATION AND/OR EXPERIENCE:

  • Bachelor’s degree in Marketing, Communications, New Media or related field required with two years or less from receipt of Bachelor’s degree.
  • Enthusiasm and creativity regarding social media is a must, and the ideal candidate must have the right sensibility to promote to the African American women 25 – 54 target.

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