SUMMARY:
Assist the Research Director with interpreting media research results and effectively communicating results to aid in important decisions in programming, ad sales, marketing and affiliate sales increasing sales and market share.
RESPONSIBILITIES:
- Analyze, interpret and craft stories on viewing patterns, national and local markets, potential programming acquisitions and competitors; detecting and illustrating trends
- Create, design and supervise all research weekly, monthly and quarterly reports, efficiently and expeditiously
- Assists with maintaining and updating rate card estimates
- Prepares and presents research reports and participates in communicating findings to team and to key departments supported by Research
- Ongoing knowledge of competitive landscape and trends within TV landscape, sharing with team
- Responsible for responding to ad-hoc requests
- Provide support and act as a back-up to Research Analysts in NY and SS
- Perform quality assurance checks on all internal and custom reports
- Demonstrates expertise and in-depth working knowledge of all research functions
- Assist with training Research Analysts as needed
KNOWLEDGE/SKILLS/ABILITIES:
- Advanced working knowledge of Nielsen software products as well as third party software systems to include: NPOWER, AdViews, Star Media, Simmons, NBI and MRI and Behaviorgraphics
- Familiar with TV process and concepts (including ratings/audience targeting)
- Detailed oriented self-starter (manage and prioritize workload, work well independently & with team)
- Advanced knowledge of PowerPoint and Excel (Macros, Vlookup, manipulate large data sets timely and effectively, etc.)
- Strong organizational, verbal, presentation and written skills
- Must be numbers savvy
- Legal right to work in the US
EDUCATION AND/OR EXPERIENCE:
BA/BS degree and 2+ years research experience at a media company, agency or advertiser.
