July 14, 2022
This position will report to the SVP, Head of Integrated Marketing & Strategic Partnerships. The Integrated Marketing Sr. Coordinator/Associate Manager’s primary focus will be to help craft sales strategies and creative solutions in response to RFPs, RFIs and general sales requests as well as to help build a roster of off-the-shelf and custom program offerings to support and drive the sales process. He/she will also help to maintain new and existing sales materials to illustrate product & sponsorship offerings and facilitate sales efforts.
- Respond to RFP, RFI and general Sales Requests: concept and formulate both large- and small-scale ideas into innovative, marketable programs that are custom-made for specific client initiatives and their associated KPIs
- Collaborate and brainstorm with sales in the creation of digitally led opportunities to meet advertiser/agency objectives
- Create client presentations
- Leverage existing research tools & resources to tell the TV One story and value proposition in response to RFPs and Proactive Pitches
- Execute proposed campaign and marketing solutions
- Create and distribute post-campaign recap with quantitative and qualitative results
- Champion and help implement the vision and go-to-market strategy and linear sales positioning
- Develop marketing materials communicating the go-to-market strategy and linear sales positioning inclusive of programming one sheets/decks, key category decks, sponsorship tentpoles and other relevant material to help drive incremental sales
- Help enforce framework and process to manage the execution and implementation of sales campaigns
- Translate and integrate materials from Programming, Scheduling, Marketing, Digital/Social and One X Studios, video and product departments into sellable concepts and presentations
- Accompany sales team on calls
- Help manage the TV One Sales Site
- Help educate the sales organization on product and content offerings
- Play a leading role in the awards submission process
- Manage network premiums and client swag inventory and needs
- Manage internal and external vendor relationships
- Ability to complete multiple tasks on short deadlines and follow through on assigned tasks with limited supervision
- Excellent project management, time management and organization skills with attention to detail
- Highly motivated and self-directed with the ability to work well both independently and as proactive team member
- Ability to work in a dynamic, fast-paced environment
- Passionate about pop culture, black culture the media space and emerging platforms (VOD, AVOD, etc.)
- General knowledge and understanding of other media platforms (digital, audio, social)
- Team player mindset and mentality
- Creative thinker with strong problem-solving skills
- Dedicated and driven work ethic
- Excellent writing and communication skills
- Strong presentation skills and comfortable speaking in front of groups of all sizes (5-50)
- Outstanding computer skills, including proficiency in Microsoft Office Products, Canva, ClearSlide, Custom Show; knowledge of Adobe Photoshop a plus
- Comply with Network and Urban One’s mandatory trainings and adhere to related course deadlines.
Minimum 2-years at a media company or sales/marketing organization, preferably in an Integrated Marketing or Sales Development role, where responsible for sponsorship development, presentation, and execution. BS / BA degree in a related field or equivalent professional experience.
SALARY RANGE: $61,750 – $70,000
If interested in applying for the Sr. Coordinator/Associate Manager, Integrated Marketing (New York, NY) position, please click the “apply now” button below and attach your resume to the email pop-up box
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