Sr. Coordinator/Associate Manager, Integrated Marketing (New York, NY – Hybrid Remote)

by arjohnsontvone

July 14, 2022

SUMMARY:

This position will report to the SVP, Head of Integrated Marketing & Strategic Partnerships.  The Integrated Marketing Sr. Coordinator/Associate Manager’s primary focus will be to help craft sales strategies and creative solutions in response to RFPs, RFIs and general sales requests as well as to help build a roster of off-the-shelf and custom program offerings to support and drive the sales process.  He/she will also help to maintain new and existing sales materials to illustrate product & sponsorship offerings and facilitate sales efforts.

 

RESPONSIBILITIES:

  • Respond to RFP, RFI and general Sales Requests: concept and formulate both large- and small-scale ideas into innovative, marketable programs that are custom-made for specific client initiatives and their associated KPIs
    • Collaborate and brainstorm with sales in the creation of digitally led opportunities to meet advertiser/agency objectives
    • Create client presentations
    • Leverage existing research tools & resources to tell the TV One story and value proposition in response to RFPs and Proactive Pitches
    • Execute proposed campaign and marketing solutions
    • Create and distribute post-campaign recap with quantitative and qualitative results
  • Champion and help implement the vision and go-to-market strategy and linear sales positioning
  • Develop marketing materials communicating the go-to-market strategy and linear sales positioning inclusive of programming one sheets/decks, key category decks, sponsorship tentpoles and other relevant material to help drive incremental sales
  • Help enforce framework and process to manage the execution and implementation of sales campaigns
  • Translate and integrate materials from Programming, Scheduling, Marketing, Digital/Social and One X Studios, video and product departments into sellable concepts and presentations
  • Accompany sales team on calls
  • Help manage the TV One Sales Site
  • Help educate the sales organization on product and content offerings
  • Play a leading role in the awards submission process
  • Manage network premiums and client swag inventory and needs
  • Manage internal and external vendor relationships

 

KNOWLEDGE/SKILLS/ABILITIES:

  • Ability to complete multiple tasks on short deadlines and follow through on assigned tasks with limited supervision
  • Excellent project management, time management and organization skills with attention to detail
  • Highly motivated and self-directed with the ability to work well both independently and as proactive team member
  • Ability to work in a dynamic, fast-paced environment
  • Passionate about pop culture, black culture the media space and emerging platforms (VOD, AVOD, etc.)
  • General knowledge and understanding of other media platforms (digital, audio, social)
  • Team player mindset and mentality
  • Creative thinker with strong problem-solving skills
  • Dedicated and driven work ethic
  • Excellent writing and communication skills
  • Strong presentation skills and comfortable speaking in front of groups of all sizes (5-50)
  • Outstanding computer skills, including proficiency in Microsoft Office Products, Canva, ClearSlide, Custom Show; knowledge of Adobe Photoshop a plus
  • Comply with Network and Urban One’s mandatory trainings and adhere to related course deadlines.

 

EDUCATION/EXPEREINCE:

Minimum 2-years at a media company or sales/marketing organization, preferably in an Integrated Marketing or Sales Development role, where responsible for sponsorship development, presentation, and execution.  BS / BA degree in a related field or equivalent professional experience.

 

If interested in applying for the Sr. Coordinator/Associate Manager, Integrated Marketing (New York, NY) position, please click the “apply now” button below and attach your resume to the email pop-up box 

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Urban One, Inc. and its divisions (collectively “Urban One” or the “Company”) have implemented a mandatory vaccination policy pursuant to which all employees must be fully vaccinated as a condition of employment to safeguard their health and well-being, as well as that of their coworkers, families, and the community at large, from the risks associated with COVID-19.  Candidates should be aware that new employees will be required to be vaccinated by their start date, meaning they have received all of the recommended doses for either a one dose or two dose COVID-19 vaccine, and provide proof of vaccination status (e.g. CDC COVID-19 Vaccination Record Card) , which will be kept confidential.  Urban One is an equal opportunity employer, and will provide a reasonable accommodation to those who are unable to be vaccinated due to a sincerely-held religious belief or a medical disability where it does not pose an undue hardship on the Company to do so as provided under federal, state, and local law.

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