VP, Advertising Sales & Marketing (New York, NY)

by arjohnsontvone

July 14, 2022

SUMMARY:

The Vice President of Advertising Sales & marketing is responsible for the successful execution of the Network’s revenue goals and for managing the east coast sales team.

 

RESPONSIBILITIES:

EASTERN REGION SALES TEAM

  • Oversee the management and direction of sales executives servicing the east coast region with an emphasis on New York ad agencies
  • Work collaboratively with Chicago and LA offices to execute network sales priorities
  • Participate in sales calls and presentations with clients and agencies
  • Provide positive and effective leadership and feedback to the sales team
  • Recruit, develop, and coach sales talent as necessary in order to meet goals for revenue growth
  • Encourage collaborative approach to client relationships amongst sales teams to drive revenue, with all offices
  • Focus on direct-to-client and strategy team relationships to drive new business
  • Work closely with SVP and sales planning to manage upfront negotiations
  • Help produce a yearly sales retreat to review the year and set strategy for the following year
  • Interface with advertising agency leaders to help position TV One for success
  • Communicate directly with marketers to drive awareness and importance of the TV One audience
  • Effectively communicate the division’s vision and goals (both financial and qualitative) to the sales team and ensure that they understand and are motivated to achieve them
  • Encourage cohesive partnerships between the sales team and other internal resources
  • Interface with Research to craft compelling category/brand presentations that educate advertisers on the importance and financial benefits of reaching African-Americans and to position TV One as a go-to network
  • Team up with Integrated Marketing to create compelling campaigns that resonate with our audience and help drive our clients’ businesses
  • Work collaboratively with One Solution to drive integrated sales programs
  • Maintain a culture of consultative selling at all levels
  • Serve as brand leader and develop tools and messaging for internal and external parties as necessary
  • Communicate and collaborate internally with other departments and divisions including, but not limited to: Pricing & Planning, Integrated Marketing, Research, Finance, One Solution, iOne Digital, Reach Media, Radio One and Urban One leadership

 

KNOWLEDGE/SKILLS/ABILITIES:

  • Must be willing to submit to a background investigation
  • Established Network of agency and client relationships
  • Excellent communications skills (both verbal and written)
  • Excellent executive-level presentation, leadership and interpersonal skills
  • Demonstrated ability to lead, motivate and direct a team
  • Ability to travel as needed
  • Legal right to work in the United States

 

EDUCATION/EXPEREINCE:

BA/BS or equivalent experience. 15+ years of advertising sales experience in a broadcast or cable network environment 10 + years successfully management advertising sales teams

 

If interested in applying for the VP, Advertising Sales & Marketing position, please click the “apply now” button below and attach your resume to the email pop-up box 

Apply Now

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Urban One, Inc. and its divisions (collectively “Urban One” or the “Company”) have implemented a mandatory vaccination policy pursuant to which all employees must be fully vaccinated as a condition of employment to safeguard their health and well-being, as well as that of their coworkers, families, and the community at large, from the risks associated with COVID-19.  Candidates should be aware that new employees will be required to be vaccinated by their start date, meaning they have received all of the recommended doses for either a one dose or two dose COVID-19 vaccine, and provide proof of vaccination status (e.g. CDC COVID-19 Vaccination Record Card) , which will be kept confidential.  Urban One is an equal opportunity employer, and will provide a reasonable accommodation to those who are unable to be vaccinated due to a sincerely-held religious belief or a medical disability where it does not pose an undue hardship on the Company to do so as provided under federal, state, and local law.

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