Sr. Producer, Digital & Social Media (Silver Spring, MD)

by Human Resources

September 10, 2021

SUMMARY:

The Sr. Producer, Digital & Social Media is responsible for the ideation, concept development and creation of compelling written and multi-media content for TV One’s website, social platforms and mobile app that drives tune-in, brand awareness and increases viewership.

RESPONSIBILITIES:

  • Oversee editorial strategy, (including non-video content); Develop and manage content for assigned series and/or movies on TVOne.TV.
  • Create compelling, actionable, interactive content features and elements including special sections, newsletters, polls, quizzes, message boards, video programming, web and e-mail, photos, blogs, podcasts, social networking updates, news, reviews, search, user comments, original content, reward incentives and more.
  • Be experimental with content; take risks with what you’re creating.
  • Identifying trending news stories, creating/delegating editorial assignments and producing or writing several news articles per day.
  • Interviewer for digital video productions, as needed.
  • Perform day-to-day content uploading by entering and optimizing content in the content management system.
  • Partner with creative services and developers to implement functionality to support online marketing strategy and plan for assigned brands.
  • Cultivate cross-functional relationships (programming, publicity, operations, and more) to ensure you have the best information and the ability to gain traction on your strategies.
  • Manage digital media inventory for on-air “lower thirds” in coordination with online editorial schedule (lower thirds, promos).
  • Manage vendor and contractor relationships for outsourced content. Ensure the accuracy and timely delivery of content.
  • Become well versed on site’s users (and potential users) and their behaviors; program online content to speak to the audience for maximum impact, driving page views per user.
  • Staying current on editorial and industry trends; make recommendations on ways to continually innovate.
  • Supports additional department projects and priorities as necessary.
  • Generate regular data analytic reports on website traffic.
  • Provide QA review of the website regularly.
  • Manage digital media editorial calendar.
  • Communicate digital media priorities to internal and external partners.

KNOWLEDGE/SKILLS/ABILITIES:

  • An exceptional skilled writer and storyteller and experienced creative. You have proven ability to create and produce A/V and written content.
  • Video Producing knowledge a plus (including working with editors).
  • Effective written communication skills and excellent mastery of the English language including grammar, punctuation, and spelling.
  • Comfortable with computer technologies include web content management systems and streaming media.
  • Impeccable judgment and attention to detail, solid organizational skills, highly motivated, results-driven, and creative writer.
  • Experience with MS Office, WordPress, Photoshop, Creator Studio, TweetDeck, Social Flow.
  • Flexibility in managing multiple responsibilities and assignments simultaneously; ability to meet deadlines; experience managing both urgent, short-term projects, and complex, longer-term projects.​
  • Experience working directly with talent; Excellent collaborative skills; Creative and innovative.
  • Legal right to work in the US.

EDUCATION AND/OR EXPERIENCE:

Bachelor’s degree required. BA in marketing, communications, or journalism preferred. 3+ years of experience in building, managing and growing a website for a medium/​large size organization or publication.

If interested in applying for the Sr. Producer, Digital & Social Media, position, please click the “apply now” button below and attach your resume to the email pop-up box 

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Urban One, Inc. and its divisions (collectively “Urban One” or the “Company”) have implemented a mandatory vaccination policy pursuant to which all employees must be fully vaccinated as a condition of employment to safeguard their health and well-being, as well as that of their coworkers, families, and the community at large, from the risks associated with COVID-19.  Candidates should be aware that new employees will be required to be vaccinated by their start date, meaning they have received all of the recommended doses for either a one dose or two dose COVID-19 vaccine, and provide proof of vaccination status (e.g. CDC COVID-19 Vaccination Record Card) , which will be kept confidential.  Urban One is an equal opportunity employer, and will provide a reasonable accommodation to those who are unable to be vaccinated due to a sincerely-held religious belief or a medical disability where it does not pose an undue hardship on the Company to do so as provided under federal, state, and local law.

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