Sr. Manager, Digital & Social Media (Silver Spring, MD)

by Human Resources

September 10, 2021


The Sr. Manager, Digital & Social Media is responsible for creating and executing social media plans, building social and digital engagement and following, building new emerging platform spaces, populating social media platforms on a daily basis, monitoring and encouraging fan engagement, and tracking trends in the social media space to ignite new ideas for TV One’s social media platforms creating social “TV One FANS” as well as helping increase show and brand viewership and engagement.


  • Encourage fan engagement and attachment by creating, curating and publishing social content on Facebook, YouTube, Twitter, Tumblr, Pinterest, Instagram and other emerging social platforms.
  • Execute social media plans from strategy and ideation through execution and publishing, working in partnership with social media team lead.
  • Establish brand voice for brands in the social space. Must be a good creative writer with flawless grammar and spelling.
  • Collaborate with Interactive One (sister company) to share social media priorities and create content for social media that will resonate with TV One’s social audience.
  • Create and maintain social media editorial calendar.
  • Monitor trends in social media and supply ongoing intelligence for social media, emerging technology and marketplace trends.
  • Provide support for social media campaign implementations and media buys.
  • Set metrics and analyze social data; translate metrics and data into actionable and relevant insight.
  • Proactively gather competitive information.
  • Create various ad hoc analyses.


  • Must have exceptional verbal and writing skills, including flawless written grammar.
  • Must possess outstanding attention to detail.
  • Must have superior organizational skills and ability to work with minimal supervision/direction.
  • Must be digital and social media savvy; active personally-managed presence on social media platforms
  • Extensive knowledge of Facebook, Twitter, Tumblr, Instagram, YouTube, Pinterest, Snapchat, Periscope, and blog/microblog platforms.
  • Intimate knowledge of web culture, trends and new media.
  • Strong creativity and enthusiasm.
  • Understanding of digital content creation and production
  • Knowledge of/ passion for Entertainment and Media Industry
  • Strong analytical skills; the ability to digest and decipher data.
  • Strong communication skills.
  • Strong project management, organizational and multi-tasking skills.
  • Good judgment, problem-solving, critical thinking and decision-making
  • Ability to be flexible and adjust to occasional changes in work schedule as workload demands.
  • Ability to manage multiple priorities while delivering high-level results.
  • Must be able to work effectively and efficiently in a high volume, fast paced environment.
  • Ability to partner effectively with a variety of departments (Ad Sales, Content Distribution & Marketing, and etc.) on a number of initiatives.
  • Possess energy and enthusiasm, and demonstrated ability to work collaboratively.
  • Legal right to work in the United States.


Minimum of 7 years of relevant experience in the entertainment/media industry. Enthusiasm and creativity regarding social media is a must and the ideal candidate must have the right sensibility to promote to the African American women 25 – 54 target. Bachelor’s degree in Marketing, Communications, New Media or related field preferred.

If interested in applying for the Sr. Manager, Digital & Social Media, position, please click the “apply now” button below and attach your resume to the email pop-up box 

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Urban One, Inc. and its divisions (collectively “Urban One” or the “Company”) have implemented a mandatory vaccination policy pursuant to which all employees must be fully vaccinated as a condition of employment to safeguard their health and well-being, as well as that of their coworkers, families, and the community at large, from the risks associated with COVID-19.  Candidates should be aware that new employees will be required to be vaccinated by their start date, meaning they have received all of the recommended doses for either a one dose or two dose COVID-19 vaccine, and provide proof of vaccination status (e.g. CDC COVID-19 Vaccination Record Card) , which will be kept confidential.  Urban One is an equal opportunity employer, and will provide a reasonable accommodation to those who are unable to be vaccinated due to a sincerely-held religious belief or a medical disability where it does not pose an undue hardship on the Company to do so as provided under federal, state, and local law.